New Book
Available...
by Dr. Gary W. Lawson
CEO, Lawson & Associates
"The Entrepreneur's
Marketing Guide" ($20)
"The Entrepreneur's Marketing Guide"
($20)
by Gary W. Lawson, MAOM, Ph.D., DPA
Fellow Entrepreneurs,
Along with teaching college and consulting with Southern California businesses, I own Medical Discounts International which helps people with no insurance obtain the following: (1) free and low cost medications (available nationwide) ; (2) low cost CT Scans and MRI's (available in 12 states); (3) assistance with going to India to save up to 90% on expensive surgeries (available worldwide); and (4) immediate use, low cost dental care (available in California and Nevada).
Becoming successful in business is simply finding and meeting the needs of a target population. To assist entrepreneurs become more successful, I have written an easy to follow marketing guide. The cost of the Guide is only $20. To order your Guide, complete the form below.
Sincerely,
Dr. Gary W. Lawson
CEO, Medical Discounts International, Inc.
Gary W. Lawson, MAOM, Ph.D., DPA
322 Paseo
Tesoro
Walnut, CA 91789
(888) 380-6337 ext 202
gwlawson@csupomona.edu
College/University Teaching Experience
California State Polytechnic University, Pomona
2007-Now
College of
Business Administration
Marketing & International Business Management Department adjunct faculty teaching Principles of Marketing
College of the Canyons
2005-Now
Business Department Associate Adjunct Faculty
Business Department Associate Adjunct Faculty teaching the following courses:
Conflict Management and Negotiation; Principles of Marketing (both 100% online and traditional on ground classes); Entrepreneurship; Business Writing; Interpreting Financial Statements; Business Diversity; Principles of Management; Business Management Overview; Advertising; Personal Selling: Leadership and Communication.
College Teaching Certificates
Associate
– One Year College Associate Teaching Certificate – Completed April 21, 2007
Online – College Online Teaching Certificate Completed February 2007.
Wrote curriculum for the following 100% online courses: (1) Principles of
Marketing; (2) International Marketing
University Training Workshops
Attended the following California Polytechnic University Pomona, Faculty Training Workshops: (1) one day Professional Writing Workshop; (2) Using Blogs and Wikis in the classroom
Association Memberships
Professional Association Memberships…Member ASPA (American Society of Public Administrators); Member American Marketing Association (Academic); Member American Marketing Association Los Angeles County Chapter; Member Public Citizen
Business Associations…2007-08 Executive Board Member of the San Gabriel Valley Regional Chamber (Chamber coverage area includes Diamond Bar, Walnut, La Puente, Hacienda Heights and Rowland Heights); 2007-08 SGV Chamber Vice President of Business Economics Government Advocacy
Business Consultant
Small Business Development Center (SBDC)
2006-Now Business Consultant
Small Business Administration SBDC Independent Business Consultant assisting small businesses to become more successful
Business Development Entrepreneurship Center
1983-Now
Founder/Executive Director
Non-profit organization offers individual, small group and seminar based marketing, advertising, strategic planning, business development and organizational management consulting services. BDEC is a sub-specialist in healthcare businesses. BDEC also works with businesses ranging from stand up comedians to multi-national corporations.
Business Owner/Entrepreneur
MedicalDiscounts.com, Inc.
2004-Now
Founder/CEO/Owner
MedicalDiscounts.com, Inc. (MD.com) assists Americans with getting lower cost surgery and medical procedures in India, Thailand and Argentina.
Medical Discounts International, Inc
1999-Now
Founder/CEO/Owner
Medical Discounts International, Inc. (MDI) helps Americans obtain affordable dental care and diagnostic procedures.
Health Industries of America (HIA)
1998-99 CEO/Board
Member
Responsible for corporate marketing, operations, JCAHO accreditation, training, and strategic planning - HIA was a fifty million dollar business with nearly a thousand employees, three hospitals, two outpatient programs, and six Medicare day treatment programs.
California Healthcare Management Services (CHMS)
1987-98 Senior Vice President/Board Member
Board member; responsible for corporate strategic planning and marketing; acting CEO for newly acquired hospitals and skilled nursing facilities. CHMS was a hundred million dollar business with several thousand employees.
Lawson Multi-Specialty Medical Group (LMMG)
1986-94
C0-founder/CEO/Owner
Co-founded the business; eight years later, the business was a multi-million dollar enterprise with 10,000 active patients, ten staff and four physicians.
Behavioral Mental Health Services (BMHS)
1982-92
Founder/CEO/Owner
Over ten years, BMHS became the largest independent psychiatric referral and information program in the country.
Education
University Degrees
2005
D.P.A. - Doctor of Public Administration
University of La Verne School of Public Administration
1998 Ph.D. - Health Services Administration
Southwest University
1994 MAOM. - Masters in Organizational Management
University of Phoenix
1983 B.A. – Bachelor of Arts in Communications
Cal State University Fullerton
Philanthropist
Lawson Health Foundation
2002-Now
Co-Founder/Executive Director
Lawson Healthcare Foundation is a 501 (c) 3 non-profit organization consisting of the following three programs: (1) free medication program; (2) consumer health advocacy (i.e. research, speaking, consulting): (3) hospital volunteer program for high school students who are considering becoming physicians.
Author - Speaker
Author… “The Entrepreneur’s Marketing Guide” (2007) “Impact of User Fees on the FDA” (2005); ”Lawson’s Guide To Healthcare Marketing” (1996); “HMO’s Are Not The Answer to Today’s Healthcare Crisis” (1995); “Street Smart Marketing” (1991); Multiple magazine, newspaper and journal publications (two peer review journals related to the FDA).
Author Book Signings… Brea Borders Bookstore, July 19, 2007; Chino Borders Bookstore July 26, 2007.
Online Curriculum… Wrote online Principles of Marketing course; received unanimous approval from the College of the Canyons Curriculum Committee May 2007.
Speaker…. Multiple speaking engagements, awards and certificates, Board member Diamond Bar Toastmasters 2006-2007 – Most recent speaking engagement “Guerilla Networking” for the SGV Chamber” May, 16, 2007. Two speaking awards for Best Speaker Evaluator received June 11 and June 18.
Competent Toastmaster Certificate – completed 2006.
Miscellaneous
Family… Married - 24 years to Diamond Bar physician Yvonne R. Lawson, M.D., FAFP. Three daughters Lauren (23) Graduated Cal State Fullerton 2006; Kathy (21) Graduated Cal State Fullerton (2007); Christina (17) Graduated Diamond Bar High School (2007)
Community…2006-07 Board Member Diamond Bar Toastmasters, Member West Covina Elks, Member American Legion, Former Board Member Walnut Valley American Heart Association; Board Member Pomona Red Cross; Board Member Pomona Tri-City Mental Health; Chairperson Diamond Bar Grand Ave Committee; Member Diamond Bar Improvement Association; Member EV Free Church; Coach Diamond Bar AYSO Soccer; Volunteer DBHS PTA; DBHS Show Choir Parent Volunteer for fundraising and promotion.
Veteran…
1975-79 Honorable Discharge U.S. Navy OS3
1979-82 Honorable Discharge California National Guard E5