New Book
Available...
by Dr. Gary W. Lawson
CEO, Lawson & Associates
"The Entrepreneur's
Marketing Guide" ($20)
Mini-Seminars
$27 for 1-2 hour Mini-seminars
Mini-seminars are scheduled as per requested by six or more people. A mini-seminar will be scheduled (time/date) for the convenience of the group.
Business Planning
Clear and effective
business planning
Getting the most out of your business plan
Budgeting
Business policies & procedures
Infrastructure Development
Business exit strategies
Planning for change, making changes, follow up
Technology planning
Preparing for growth - Employee training
Management training - Outsourcing
Preparing a business vision
Mission statements - mantra development
Human Resources
Building a senior
management team
Partnerships
Profit sharing
Performance reviews
Employee progressive disciplinary system
Involving employees - employee participation
Hiring quality and reliable people
E-Business
Electronic agreements
Ensuring customers' privacy
Developing, improving and changing a website
Marketing, running a website
Using the internet as a marketing tool
Online credit cards
DSL - Computer hardware, software
Marketing & Public Relations
Establishing a community
presence
Creating, maintaining and improving business image
Aggressive, guerilla marketing
Advertising
Marketing planning
Low cost marketing and advertising
Using public relations techniques
Press releases
Networking
Open houses
Signage
Location selection
Finance & Capital
(for better, more complete information,
clients are encouraged to speak with a CPA)
Writing a business plan
for a loan - Approaching your bank
Managing cash flow - Securing funding
Bookkeeping - Record keeping - Understanding financial statements
Tax - basic information
(for better, more complete information,
clients are encouraged to speak with a CPA)
Home-office deductions
Filing taxes
Technology
Telephones - Telephony
Answering services - Computerization
Computers - Software
Beepers- Cell phones
Fax machines- Copy machines
Legal - basic information
(for better, more comprehensive legal information
clients are encouraged to contact an attorney)
Avoiding legal problems
Protect your business from legal action
Obtaining a lease
Advertising legally
Type of legal business organization to start
Developing an employee handbook
Protect yourself from employee lawsuits
Resolving disputes
Leadership
Becoming a leader
Hands-on leadership
Effective leadership
Renewing yourself as a leader
Cultivating confident employees who own their work
Create an innovative work environment
Empowering employees
Office Management
Web site
Debt collections, debt management
Avoiding conflicts of interest
Office flow, productivity, working environment
Maintaining a good vendor relationships
Efficiency and effectiveness
Insurance
Leasing equipment
Sales & Customer Service
Business-to-business selling
Making customers happy
Building customer relationships
Building your referral business
Enhancing sales
Forecasting the future
Finding your first customers
Getting to know your customers
Telephone training
Supporting your sales staff
Selling your products and services
Making your business convenient for customers
Training
Developing employees
Training a sales staff
Employee training
Management training
Employee orientation
Ethics training