New Book
Available...
by Dr. Gary W. Lawson
CEO, Lawson & Associates
"The Entrepreneur's
Marketing Guide" ($20)
Monthly Business Seminars
More seminars and additional dates may be available but not listed. Please
call for more information.
Seminars are defined as educational sessions 2 - 3 hours in length depending
on subject
Small Business Pre-Start Up - The First Step
Small business and the owner/manager
self assessment
First Thursday of each month
9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
Thinking about going into business? Spend two hours getting a clear picture of
what it's really like to run a small business. Assess your own strengths and
weaknesses as a business owner. Learn how to analyze the potential for your
business. Discover what information you need and where to find it. This program
is designed for people who have not yet started a business. You will learn
how to answer these questions:
- Do you have the right personality, skills and life situation to start and manage a business?
- Do you have a good business idea that will meet a customer need and make a profit?
- What kind of investment will be necessary to start your business?
Small business and the owner/manager
visionary leadership & goal setting
Second Thursday of each month 9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
Learn to use visionary and goal setting techniques to become a better leader, entrepreneur and to start a business..
Business Idea Development
Third Thursday of each month 9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
Evaluate and refine your business idea. Complete a SWOT analysis - strengths, weaknesses, opportunities, threats.
Becoming an entrepreneur
Fourth Thursday of each month 9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
Understand what an entrepreneur and learn the skills necessary to become an entrepreneur.
Small Business - Start Up & Fundamentals
Starting a business? Success in small business depends on hard work, good fortune, and business knowledge. Gain knowledge about growth stages and problems, marketing, promotion and advertising, legal issues and requirements, record-keeping, accounting and financial management, financing, insurance and risk management, and business plans.
Start a business in three weeks for less
than $200.
First Monday of each month 9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
Starting a small business, sole proprietorship, is quick, easy and inexpensive. Learn the steps to start a small business.
Small business and the
owner/manager
Second Monday of each month 9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
Look at critical issues for
small business managers; Examine the growth stages of a business; Focus your
efforts with a business plan; Prepare for the future of your business.
Marketing: developing your overall strategy
Third Monday of each month
9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
Determine the 5 P's & 1 D of marketing for your
business: Product, Price, Placement, Packaging, Promotion and Distribution.
Examine external factors crucial to your business success; Understand your
customers needs and wants. Determine the best methods of promoting your
business; Measure the success of your promotional efforts; Develop a promotional
budget; Develop a promotional message that works for your business.
Managing &
financing a small business.
Fourth Monday of each month
9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
Determine what types of financial records
you must keep. Understand the basic concepts of accounting.
Discover best hiring
methods; Motivate your employees for peak performance; Give feedback
appropriately. Learn about
sources of financing for your business and meeting the requirements of financing
sources; Reduce your financial risk; Selecting and working with a bank.
Strategic Marketing - Business Development Series
Marketing planning & follow up
First Tuesday of each month
9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
Aggressive, guerilla marketing techniques for small businesses. Profits come
from fulfilling customer needs, creating a positive image in the minds of
customers and communicating effectively with customers. Make the most of your
marketing dollar and enhance your business’ short- and long-term profitability
by developing a solid marketing plan. Learn how to: analyze your target markets
and competition; set realistic and measurable marketing goals; put your
marketing plan into action; and select marketing strategies.
Developing Marketing Materials
Second Tuesday of each month
9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
Business cards, direct mail, letters,
correspondence, letter head, fax cover sheets brochures, flyers etc. developing,
designing and printing cost effective marketing support materials.
- Invest in marketing communications that are
effective and on-target
- Make more informed decisions regarding copy
and design, and be in a better position to evaluate copy or design prepared by
others
- Incorporate the principles of persuasive
copywriting
High Impact
Marketing Communications
Third Tuesday of each month
9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
- Bring a strategic focus to all elements of
marketing communications
- Know when a “do-it-yourself” approach is
appropriate, and how to get outside help cost-effectively
- Avoid common mistakes that can undercut your
desired market position, communicate an unfocused message or present an
unprofessional image
Secrets of Effective
Advertising and Public Relations
Fourth Tuesday of each month
9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
-
Budgeting
-
Creating ads that sell
-
How to develop an annual advertising plan
-
How to gain additional exposure from public relations
Supervisory Leadership Series
Supervision is a key factor to the success of any
business that has employees. Often, people have not learned how to supervise and
lead in an effective manner because they just learned from experience versus
having training and skill
development in supervision. This series is designed to offer core
supervisory leadership skills development with a minimum time commitment.
Becoming a Visionary - Setting Goals
First Thursday of each month 9:30
a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
The first step to becoming a leader is to become a visionary, and then, use set steps to turn the vision into reality.
Essentials of Leadership and Coaching
Second Thursday of each month 9:30 a.m.-12 p.m.
Seminar fee is $50 ($40 if paid in cash)
1/2 price for each additional member from same company
This module provides insight into aspects of effective leadership, the roles
and responsibilities of a successful leader, the strategies needed for dealing
with a change in roles and different supervisory styles. Performance coaching is
a necessary element in fostering this advantage. This module will enable you to
become a more effective mentor and coach. You will learn:
- The importance of performance management as a process
- How to give great advice and meaningful feedback
- How to deal with problem performers
- How to allow employees to make their own decisions
Communication and
Delegation Skills
Third Thursday of each
month
9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
Whether you are communicating with your employees,
customers, or suppliers your ability to express yourself well and understand is
a major factor of your success. You will leave the session with a personal plan
for improving your communication skills. Effectively delegating important
decisions and actions to others is a fundamental skill that enables you to grow
your business. During this seminar, you will learn the foundations of what you
need to do to enable your employees to willingly take more responsibility
for performance and use their expanded authority well.
Managing Conflict - How
to handle problem employees
Fourth Thursday of
each month
9:30 a.m.-12 p.m.
Seminar fee is $50
1/2 price for each additional member from same company
Conflict Management ? All
leaders deal with conflict in one form or another. Learn how to turn conflict
into collaborations and reach win-win resolutions. You will realize that
conflict management can build trust, self esteem, and constructive
communication. Conflict can ultimately clarify roles, relationships, and
heighten creativity. Learning how to reach beyond the impasse and find solutions
that work is one of the best tools that leaders can use.